Navigating the Legal Landscape: A Comprehensive Guide to Content Usage in Game Development

Welcome to our comprehensive guide on navigating the legal landscape of content usage in game development. As a game developer, it’s crucial to understand the rules and regulations that govern the use of content in your games. This guide will provide you with a clear understanding of the content usage rules, including copyright laws, trademark laws, and licensing agreements. You’ll learn how to protect your own intellectual property while also respecting the rights of others. So, let’s dive in and explore the ins and outs of content usage in game development.

Understanding Copyright and Intellectual Property in Game Development

What is copyright and how does it apply to game development?

Copyright is a legal right that grants creators exclusive control over the use and distribution of their original works. In the context of game development, copyright laws protect the intellectual property of game designers, artists, and writers.

In the United States, for example, copyright protection is granted to original works of authorship as soon as they are created and fixed in a tangible form. This includes source code, game design documents, artwork, and other creative elements used in the development of a game.

However, copyright protection does not extend to game mechanics, rules, or concepts, as these are considered to be ideas rather than original works of authorship. This means that game developers are free to use and adapt existing game mechanics and concepts, as long as they do not directly copy the work of others.

It is important for game developers to understand the scope of copyright protection in their jurisdiction and to ensure that they obtain the necessary permissions or licenses before using copyrighted material in their games. This includes obtaining permission to use copyrighted music, sound effects, or other third-party content in their games.

Violations of copyright law can result in legal action, including fines and injunctions against the distribution of infringing games. In addition, infringement can damage a game developer’s reputation and impact their ability to secure future partnerships or funding.

In the next section, we will explore the specific challenges that game developers face when navigating the legal landscape of content usage in game development.

What is intellectual property and how does it differ from copyright?

Intellectual property (IP) refers to the legal rights that protect the creations of the human mind, such as inventions, designs, symbols, and artistic works. These rights enable creators to control how their creations are used, and to profit from them. In the context of game development, IP is a crucial consideration when it comes to the use of content such as images, sounds, and code.

Copyright, on the other hand, is a form of intellectual property that specifically protects original works of authorship, including literary, artistic, musical, and other creative works. Copyright gives the creator of an original work the exclusive right to reproduce, distribute, display, and create derivative works based on that work. In the context of game development, copyright applies to the source code, game assets, and other creative elements of a game.

While copyright and IP are related, they differ in terms of the scope of protection and the types of works they cover. Copyright applies only to original works of authorship, while IP covers a broader range of creations, including inventions, designs, and symbols. Additionally, while copyright gives creators exclusive rights to use and profit from their works, IP rights can be licensed or sold to others, allowing creators to share or monetize their creations in various ways.

In summary, understanding the differences between copyright and IP is crucial for game developers who need to navigate the complex legal landscape of content usage. While both forms of protection are important for creators, they differ in terms of scope, application, and legal implications, and game developers must be aware of these differences when using content in their games.

Best practices for protecting your game’s intellectual property

In the fast-paced world of game development, protecting your intellectual property (IP) is crucial to safeguard your game’s unique features, artwork, and overall creative vision. By following these best practices, you can minimize the risk of copyright infringement and maintain control over your game’s assets.

1. Conduct due diligence before using third-party content: Carefully evaluate the terms and conditions of the content you intend to use, including open-source code, third-party assets, or pre-existing artwork. Understand the license type and any restrictions that may apply to avoid potential legal issues.
2. Maintain a record of IP usage: Keep a detailed log of all assets and content used in your game, including licensing agreements, source materials, and modifications made. This documentation will be valuable in defending your IP against potential infringement claims.
3. Develop a cohesive style guide: Establish a consistent style guide that outlines the visual and narrative elements of your game. This will help maintain a coherent IP identity and minimize the risk of accidental infringement.
4. Implement watermarking and copy protection measures: Utilize digital watermarking and other protection techniques to deter unauthorized distribution and use of your game’s assets. This can help you identify potential copyright violations and protect your IP in the online space.
5. Regularly monitor for IP infringement: Stay vigilant about potential copyright violations by monitoring online platforms, social media, and forums. Respond promptly to any infringement notifications and consider engaging legal counsel to protect your interests.
6. Educate your team on IP rights and responsibilities: Ensure that all team members understand the importance of IP protection and their role in safeguarding your game’s assets. This will help foster a culture of respect for intellectual property within your organization.

By adhering to these best practices, game developers can better protect their intellectual property and minimize the legal risks associated with content usage in game development.

Licensing and Usage Rights for Game Content

What are the different types of licenses for game content?

In the world of game development, there are several types of licenses that govern the usage of content. Understanding these licenses is crucial for developers to ensure they are using content legally and avoiding any legal disputes. The following are some of the most common types of licenses for game content:

Creative Commons Licenses

Creative Commons licenses are a popular choice for content creators who want to share their work while retaining some control over how it is used. These licenses allow developers to use content under specific conditions, such as giving credit to the original creator or using the content for non-commercial purposes. Some of the most common Creative Commons licenses for game content include:

• Attribution License: This license allows developers to use content as long as they give credit to the original creator.
• Non-Commercial License: This license allows developers to use content for non-commercial purposes only.
• ShareAlike License: This license requires developers to share their work under the same license terms as the original creator.

Open Source Licenses

Open source licenses are designed to encourage collaboration and sharing of code. These licenses allow developers to use and modify content as long as they follow specific rules, such as making the modified code available to others under the same license terms. Some of the most common open source licenses for game content include:

• MIT License: This license allows developers to use and modify content as long as they include a copyright notice and disclaimer.
• GNU General Public License (GPL): This license requires developers to make any modifications to content available to others under the same license terms.

Proprietary Licenses

Proprietary licenses are typically owned by the creator of the content and offer more control over how the content is used. These licenses may require developers to pay a fee for usage or may restrict the use of content to specific purposes or platforms. Some examples of proprietary licenses for game content include:

• Unreal Engine License: This license is owned by Epic Games and governs the usage of content created with the Unreal Engine.
• Unity License: This license is owned by Unity Technologies and governs the usage of content created with the Unity engine.

In conclusion, understanding the different types of licenses for game content is crucial for developers to ensure they are using content legally and avoiding any legal disputes. By choosing the right license for their content, creators can protect their work while allowing others to use and build upon it.

How do you obtain the necessary licenses for your game?

Obtaining the necessary licenses for your game is a crucial aspect of content usage in game development. Here are some steps to follow when obtaining licenses for your game:

1. Identify the type of content you need: Before you can obtain the necessary licenses, you need to identify the type of content you need for your game. This could include music, sound effects, graphics, and other artwork.
2. Research the copyright owner: Once you have identified the type of content you need, you need to research the copyright owner of the content. This could be a record label, a publishing company, or an individual creator.
3. Contact the copyright owner: After identifying the copyright owner, you need to contact them to obtain permission to use the content. This could be done through email, phone, or through a licensing platform.
4. Negotiate the terms of the license: Once you have obtained permission to use the content, you need to negotiate the terms of the license. This could include the duration of the license, the territory in which the game will be sold, and the royalties to be paid.
5. Draft and sign the license agreement: After negotiating the terms of the license, you need to draft and sign the license agreement. This should include all the terms agreed upon, including the scope of the license, the duration of the license, and the royalties to be paid.

By following these steps, you can obtain the necessary licenses for your game and ensure that you are using the content legally and ethically.

What are the limitations and restrictions on using licensed content?

When it comes to using licensed content in game development, there are several limitations and restrictions that developers must be aware of. These limitations and restrictions vary depending on the type of license that is used and the specific terms and conditions of the agreement.

One common limitation is the scope of usage. Some licenses may only allow for a specific type of usage, such as personal or commercial use, and may not permit the content to be used in certain contexts, such as in a movie or television show. Additionally, some licenses may only allow for the content to be used in certain geographic regions, which can limit the global reach of the game.

Another limitation is the duration of the license. Some licenses may only be valid for a specific period of time, after which the developer must either renew the license or obtain a new one. This can be particularly important for long-term projects that may take several years to complete.

There may also be restrictions on the number of copies of the content that can be used, or on the number of people who can access the content. For example, some licenses may only allow for a limited number of copies to be distributed, or may require that the content be password-protected to prevent unauthorized access.

Furthermore, there may be restrictions on the way that the content can be modified or adapted. Some licenses may require that the content be used in its original form, while others may allow for modifications or adaptations but may require that the developer obtain additional permission or pay additional fees.

Finally, there may be restrictions on the way that the content can be monetized. Some licenses may only allow for the content to be used in a specific way, such as through in-game purchases or advertising, and may not permit the developer to sell the game or its content outright.

In conclusion, it is important for developers to carefully review the terms and conditions of any license agreement before using licensed content in their games. Failure to comply with these limitations and restrictions can result in legal consequences, including fines and lawsuits.

Creating Original Content for Your Game

Why is it important to create original content?

When it comes to game development, creating original content is crucial for several reasons. Here are some of the most important ones:

1. Avoiding legal issues: Using original content can help you avoid potential legal issues that may arise from using copyrighted or trademarked material without permission. This is especially important in the game development industry, where copyright and trademark infringement lawsuits are not uncommon.
2. Building a unique brand: Original content can help you establish a unique brand identity for your game. By creating original characters, stories, and gameplay mechanics, you can differentiate your game from others in the market and build a loyal fan base.
3. Maintaining creative control: When you use original content, you have complete creative control over your game’s story, characters, and world. This allows you to tell the story you want to tell and create the experience you envision, without being constrained by the limitations of pre-existing content.
4. Building a sustainable business: By creating original content, you can build a sustainable business model that is not reliant on licensing fees or royalties. This can help you maximize your profits and ensure the long-term success of your game.

Overall, creating original content is essential for game developers who want to avoid legal issues, build a unique brand, maintain creative control, and build a sustainable business.

Tips for creating original game content

When it comes to creating original content for your game, there are several tips that can help you stay within the legal boundaries while also creating engaging and innovative content. Here are some tips to consider:

• Research and study the game industry: One of the best ways to create original content is to study and research the game industry. This can include analyzing popular games, identifying successful game mechanics, and learning from the experiences of other game developers. By understanding what works and what doesn’t, you can create unique and engaging content that stands out from the crowd.
• Keep it fresh and unique: Another important tip is to keep your content fresh and unique. Avoid copying or replicating content from other games or sources. Instead, focus on creating something new and original that sets your game apart from others in the market. This can include creating new characters, game mechanics, or storylines that are unique to your game.
• Focus on the player experience: When creating original content, it’s important to focus on the player experience. Consider what kind of content will be most engaging and enjoyable for players, and prioritize creating content that enhances the overall gaming experience. This can include creating immersive environments, challenging gameplay mechanics, or engaging storylines that keep players coming back for more.
• Work with a legal expert: Finally, it’s important to work with a legal expert to ensure that your content is fully compliant with all relevant laws and regulations. This can include obtaining permission to use copyrighted material, ensuring that your content does not infringe on the rights of others, and complying with any other legal requirements related to game development. By working with a legal expert, you can avoid potential legal issues and ensure that your game is fully compliant with all relevant laws and regulations.

Balancing creativity and legal compliance when creating game content

Creating original content for your game is crucial to avoid potential legal issues down the line. However, striking the right balance between creativity and legal compliance can be challenging. Here are some key considerations to keep in mind when creating game content:

Adhering to Copyright Laws

When creating original content, it’s essential to ensure that you don’t infringe on the copyright of others. This means avoiding the use of copyrighted materials, such as music, sound effects, or artwork, without permission. If you do need to use copyrighted materials, obtaining a license or permission from the copyright holder is necessary.

Avoiding Trademark Infringement

Trademark infringement can occur when you use a name, logo, or other mark that is similar to an existing trademarked brand. To avoid this, it’s important to conduct a trademark search before finalizing any names or logos for your game. Additionally, you should avoid using trademarked terms or logos in your game without permission.

Protecting Intellectual Property

As you create original content for your game, it’s important to consider how you can protect your own intellectual property. This may include registering for copyrights or trademarks, as well as including terms of use or licensing agreements for your game’s content.

Understanding Fair Use

In some cases, it may be possible to use copyrighted materials under the concept of fair use. Fair use allows for the use of copyrighted materials for certain purposes, such as criticism, commentary, or education. However, the application of fair use can be complex and may vary depending on the specific circumstances of your game.

Overall, balancing creativity and legal compliance when creating game content requires careful consideration of copyright, trademark, and intellectual property laws. By understanding these laws and taking appropriate precautions, you can help ensure that your game content is both creative and legally compliant.

Open Source Content and Collaborative Development

What is open source content and how does it relate to game development?

Open source content refers to creative works that are made available to the public with a license that allows for free use, modification, and distribution. In the context of game development, open source content can include game engines, art assets, sound effects, and even entire games.

The use of open source content in game development offers several benefits. First, it can save developers time and money by providing them with pre-existing assets that can be used in their projects. Second, it encourages collaboration and community involvement, as developers can contribute their own creations to open source projects and work together to improve them.

However, there are also legal considerations to keep in mind when using open source content. Developers must ensure that they are using content that is licensed under a compatible license, and that they are following any restrictions or requirements that come with that license. They must also give proper attribution to the creators of the content they use.

Overall, the use of open source content can be a valuable tool for game developers, but it is important to understand the legal implications of using such content and to use it responsibly.

How can open source content benefit your game?

Open source content offers game developers a wealth of benefits, particularly in terms of cost savings, increased collaboration, and access to high-quality assets. Here are some of the key advantages of incorporating open source content into your game development project:

Cost savings

One of the most significant advantages of using open source content is the cost savings it can provide. Rather than paying for expensive licensing fees or hiring artists to create custom assets, developers can access a vast library of free, high-quality content that can be easily integrated into their games. This can help reduce the overall budget of a project, allowing developers to allocate more resources to other areas of the game.

Collaboration

Open source content can also facilitate collaboration between developers and artists from around the world. By tapping into a global community of contributors, developers can access a wide range of perspectives and creative ideas, helping to ensure that their games are unique and engaging. This can also foster a sense of community and shared ownership among developers, leading to more successful and sustainable projects.

High-quality assets

Finally, open source content is often of exceptional quality, having been created by experienced artists and developers who are passionate about their work. By incorporating these assets into their games, developers can ensure that their projects are visually stunning and engaging, providing players with a more immersive and enjoyable experience. Additionally, open source content is typically free from restrictive licensing agreements, giving developers more flexibility to customize and adapt the assets to suit their specific needs.

Overall, incorporating open source content into game development projects can provide developers with a range of benefits, from cost savings to increased collaboration and access to high-quality assets. By embracing this approach, developers can create more innovative and engaging games while also fostering a thriving global community of contributors.

Legal considerations when using open source content in your game

When using open source content in your game, it is important to consider the legal implications. Here are some key considerations:

Licensing Requirements

Open source content is typically licensed under specific terms and conditions that must be followed. These licenses can vary in their requirements, but typically require attribution, the provision of source code, and the use of the same license for any derivative works.

Copyright and Intellectual Property Rights

Using open source content in your game does not automatically grant you ownership of the intellectual property. It is important to understand the copyright and intellectual property rights associated with the open source content you wish to use.

Liability and Legal Risks

Using open source content in your game may also expose you to potential liability and legal risks. For example, if you use open source content that is subject to licensing restrictions, you may be held liable for any violations of those restrictions.

It is important to carefully review the terms and conditions of the open source license and seek legal advice if necessary to ensure that you are using the content in compliance with the license and within the bounds of the law.

Legal Risks and Consequences of Content Usage

What are the potential legal risks of using unlicensed or unauthorized content?

When game developers use unlicensed or unauthorized content in their games, they may face legal risks and consequences. This section will explore the potential legal risks associated with using unlicensed or unauthorized content in game development.

• Copyright infringement: Using unlicensed or unauthorized content may result in copyright infringement, which is a violation of the exclusive rights of the copyright owner. This can lead to legal action, including lawsuits and damages, as well as the removal of the infringing content from the game.
• Trademark infringement: Using unauthorized trademarks or logos in a game can lead to trademark infringement, which can result in legal action and damages. Trademark infringement can also harm the reputation of the game and its developer.
• Contractual obligations: If the game developer has entered into a contract with a third party for the use of their content, failing to comply with the terms of the contract can result in legal action and damages.
• Moral rights: In some jurisdictions, such as the United States, moral rights protect the integrity of the work and the reputation of the author. Using unlicensed or unauthorized content may violate the moral rights of the creator, leading to legal action and damages.
• Loss of reputation: Using unlicensed or unauthorized content can harm the reputation of the game and its developer, leading to a loss of credibility and a negative impact on sales.

In conclusion, using unlicensed or unauthorized content in game development can lead to legal risks and consequences, including copyright infringement, trademark infringement, contractual obligations, moral rights violations, and loss of reputation. It is important for game developers to understand these risks and take appropriate steps to ensure that they are using licensed and authorized content in their games.

How can you minimize legal risks when using content in your game?

One of the most effective ways to minimize legal risks when using content in your game is to obtain permission from the copyright holder. This can include seeking licenses or permissions from the copyright holder, which can provide you with legal permission to use the content in your game. It is important to note that different types of content may require different types of licenses or permissions, and it is essential to ensure that you have the appropriate authorization before using the content in your game.

Another way to minimize legal risks is to use content that is in the public domain. Content that is in the public domain is not protected by copyright, and you can use it without seeking permission from the copyright holder. This can include works that are no longer protected by copyright, such as older books, films, and music.

Additionally, you can also use content that is covered by fair use provisions. Fair use provisions allow for the use of copyrighted material for certain purposes, such as criticism, commentary, news reporting, teaching, scholarship, or research. However, it is important to note that fair use provisions can vary depending on the jurisdiction, and it is essential to understand the specific provisions that apply in your location.

Furthermore, it is crucial to keep records of all the content that you use in your game, including the source and authorization of the content. This can help you demonstrate that you have obtained the necessary permissions or are using the content within the scope of fair use provisions. It is also essential to regularly review and update your game to ensure that you are not using any content that may infringe on someone else’s rights.

Overall, minimizing legal risks when using content in your game requires a proactive approach that includes obtaining permissions, using content in the public domain, utilizing fair use provisions, and maintaining accurate records of the content used in your game.

What are the potential consequences of legal action against your game?

If your game is found to be using copyrighted content without proper authorization, you may face legal action from the copyright holder. The consequences of such legal action can be severe and far-reaching, affecting not only your game but also your reputation and bottom line.

Some potential consequences of legal action against your game include:

• Monetary damages: If you are found to have willfully infringed on someone else’s copyright, you may be required to pay damages to the copyright holder. These damages can be significant, ranging from a few thousand dollars to millions of dollars, depending on the extent of the infringement and the financial harm suffered by the copyright holder.
• Injunctions: An injunction is a court order that requires you to stop using the copyrighted content in your game. If you are found to be infringing on someone else’s copyright, you may be required to remove the infringing content from your game and take steps to ensure that it is not used in the future.
• Criminal penalties: In some cases, copyright infringement can also result in criminal penalties, including fines and even imprisonment.
• Reputation damage: Legal action against your game can also damage your reputation as a developer and harm your relationship with your players. If players perceive that your game is using unauthorized content, they may lose trust in your brand and be less likely to purchase your games in the future.

In addition to these consequences, legal action against your game can also be time-consuming and expensive. Defending against a copyright infringement lawsuit can require significant resources, including legal fees, expert witness fees, and other costs. As such, it is important to take steps to avoid legal action by ensuring that your game does not use copyrighted content without proper authorization.

Staying Up-to-Date with Changing Content Usage Regulations

How can you stay informed about changes in content usage regulations?

As the game development industry continues to evolve, so too do the regulations governing content usage. To ensure compliance and avoid legal disputes, it is essential to stay informed about these changes. Here are some strategies for staying up-to-date with content usage regulations:

• Subscribing to Industry Newsletters and Publications: Many industry publications, such as Gamasutra and Game Developer Magazine, offer newsletters that provide updates on legal and regulatory changes affecting the game development industry. Subscribing to these newsletters can help you stay informed about the latest developments.
• Following Industry Organizations and Associations: Industry organizations, such as the International Game Developers Association (IGDA) and the Entertainment Software Association (ESA), often provide updates on legal and regulatory changes affecting the game development industry. Following these organizations on social media or visiting their websites can help you stay informed about the latest developments.
• Participating in Online Forums and Discussion Groups: Online forums and discussion groups, such as the Game Development subreddit, can provide valuable insights and updates on legal and regulatory changes affecting the game development industry. Participating in these discussions can help you stay informed about the latest developments and learn from the experiences of other developers.
• Consulting with Legal Experts: Consulting with legal experts, such as attorneys specializing in game development law, can provide valuable insights and guidance on navigating the legal landscape of content usage in game development. These experts can help you stay informed about the latest developments and provide guidance on how to ensure compliance with regulations.

By utilizing these strategies, game developers can stay informed about changes in content usage regulations and ensure compliance with legal requirements.

What steps should you take to ensure compliance with new regulations?

As the regulatory landscape surrounding content usage in game development continues to evolve, it is essential for developers to stay informed and up-to-date with the latest legal requirements. Failure to comply with these regulations can result in significant legal and financial consequences. Therefore, it is crucial to take proactive steps to ensure compliance with new regulations.

One effective way to stay informed is to subscribe to relevant industry newsletters and publications, which can provide regular updates on changes to content usage regulations. Additionally, joining industry associations and participating in relevant forums and online communities can help developers stay informed about emerging legal issues and best practices.

Another critical step is to conduct regular audits of existing content and processes to identify potential legal risks and areas for improvement. This can involve reviewing existing contracts and licensing agreements to ensure that they comply with the latest regulations, as well as implementing new procedures and policies to address any identified issues.

Developers should also consider seeking legal advice from qualified professionals who specialize in game development law. This can help ensure that their content usage practices are in full compliance with the latest regulations and can provide valuable guidance on how to navigate complex legal issues.

In summary, ensuring compliance with new content usage regulations requires a proactive approach that involves staying informed, conducting regular audits, and seeking legal advice when necessary. By taking these steps, developers can minimize legal risks and ensure that their games are compliant with the latest regulatory requirements.

How can you adapt your game content usage strategy in response to changing regulations?

Adapting to changing regulations is crucial for game developers to ensure compliance and avoid legal disputes. Here are some strategies for adapting your game content usage strategy in response to changing regulations:

1. Monitor industry news and updates: Stay informed about changes in copyright, trademark, and other laws that may affect your game development process. Follow industry publications, blogs, and forums to stay up-to-date on the latest developments.
2. Review existing contracts and agreements: Regularly review existing contracts and agreements with third-party content providers to ensure compliance with the latest regulations. Make necessary amendments to ensure that your agreements are in line with the current legal landscape.
3. Re-evaluate your content usage policies: Assess your current content usage policies to ensure that they align with the latest regulations. Update your policies as necessary to ensure compliance and minimize legal risks.
4. Seek legal advice: Consult with legal experts who specialize in game development to ensure that your content usage strategy is compliant with the latest regulations. They can help you navigate complex legal issues and provide guidance on best practices for content usage.
5. Invest in alternative content creation: Consider investing in alternative content creation methods, such as using open-source assets or creating original content, to reduce your reliance on third-party content and minimize legal risks.

By implementing these strategies, game developers can adapt their content usage strategy in response to changing regulations and ensure compliance with the latest legal requirements.

FAQs

1. What is meant by “content usage” in game development?

“Content usage” refers to the legal aspects of using various types of content in the creation of a game. This includes using copyrighted material such as music, images, and text, as well as ensuring that the game does not infringe on the intellectual property rights of others.

2. What are the key legal considerations when using content in game development?

The key legal considerations when using content in game development include ensuring that the content is used in a way that is consistent with the rights of the copyright holder, and that the game does not infringe on the intellectual property rights of others. This may involve obtaining licenses or permissions to use certain content, and ensuring that the game does not contain any content that could be considered offensive or inappropriate.

3. What types of content are most commonly used in game development?

Various types of content are commonly used in game development, including music, images, and text. These can be used to create the game’s story, characters, and setting, as well as to enhance the overall gameplay experience.

4. How can I ensure that my game does not infringe on the intellectual property rights of others?

To ensure that your game does not infringe on the intellectual property rights of others, it is important to carefully research and identify any content that may be protected by copyright or trademark law. This may involve obtaining licenses or permissions to use certain content, and ensuring that the game does not contain any content that could be considered offensive or inappropriate.

5. What are the consequences of using content without proper authorization?

The consequences of using content without proper authorization can be serious, and may include legal action such as copyright infringement lawsuits. In addition, using unauthorized content can damage the reputation of the game and its developers, and may result in the removal of the game from sale or distribution.

6. How can I obtain permission to use copyrighted content in my game?

To obtain permission to use copyrighted content in your game, you will need to contact the copyright holder and negotiate a license or permission agreement. This may involve paying a fee or providing credit to the copyright holder in the game’s credits or other materials. It is important to carefully review and follow the terms of any license or permission agreement to ensure that you are using the content in a legally compliant manner.

Microsoft’s New Game Content Usage Rules are GOOD!