What Does Nintendo Do? A Comprehensive Overview of the Company’s Diverse Range of Businesses and Ventures

Nintendo is a multinational corporation based in Japan that has been in the gaming industry for over a century. It is best known for its popular gaming consoles such as the Nintendo Entertainment System (NES), Super Nintendo Entertainment System (SNES), Nintendo 64, GameCube, Wii, and Wii U. However, Nintendo’s business ventures go beyond gaming consoles. In this article, we will take a comprehensive look at the diverse range of businesses and ventures that Nintendo is involved in. From toys to theme parks, we will explore how Nintendo has expanded its reach and continues to entertain and inspire people around the world. So, let’s dive in and discover what makes Nintendo so special!

The History and Evolution of Nintendo

The Early Years: From Playing Cards to Video Games

The Founding of Nintendo

Nintendo was founded in 1889 by Fusajiro Yamauchi in Kyoto, Japan. Initially, the company produced handmade playing cards for the local market.

The Shift from Playing Cards to Video Games

In 1960, Nintendo was taken over by Hiroshi Yamauchi, the great-grandson of the founder, who shifted the company’s focus towards toys and games. This marked the beginning of Nintendo’s venture into the gaming industry.

The Arcade Boom and the Emergence of Mario

During the 1970s, Nintendo entered the arcade game market with games such as “Space Invaders” and “Pac-Man.” However, it was the release of “Mario Bros.” in 1983 that catapulted Nintendo to fame and fortune. Created by Shigeru Miyamoto, Mario has since become one of the most iconic video game characters of all time.

Expansion and Diversification in the 21st Century

Acquisitions and Investments

Nintendo’s growth strategy in the 21st century has been marked by a series of acquisitions and investments. These have allowed the company to expand its reach into new markets and enhance its existing product offerings. One notable example is the acquisition of Next Level Games, a Canadian video game developer, in 2018. This acquisition not only expanded Nintendo’s development capabilities but also added new talent to the company’s ranks.

Another significant investment was made in the development of the Universal Studios Japan theme park. Nintendo partnered with Universal Studios to create a themed area within the park, featuring beloved characters and attractions based on popular franchises such as Mario and Pokémon. This partnership has proven to be a successful venture, with plans for similar theme park experiences in other locations around the world.

Theme Parks and Licensing Deals

Nintendo’s presence in the theme park industry has grown significantly in recent years. In addition to the Universal Studios Japan partnership, Nintendo has also opened its own theme park in Japan, known as Super Nintendo World. This park features a range of attractions and experiences based on classic Nintendo franchises, such as Mario and Donkey Kong.

The company has also entered into licensing deals with other companies to bring its characters and franchises to new audiences. For example, Nintendo partnered with LEGO to create a line of LEGO sets based on popular franchises such as Mario and Zelda. This collaboration has proven to be a hit with fans, combining the beloved characters of Nintendo with the creative playability of LEGO.

Nintendo’s Ventures into Non-Gaming Industries

Nintendo’s expansion and diversification efforts have not been limited to the gaming industry. The company has also ventured into other areas, such as health and wellness. In 2018, Nintendo partnered with Fitbit to create a line of fitness-focused accessories for the Nintendo Switch. These accessories, such as the Nintendo Switch Fit, allow players to track their physical activity while playing games on the console.

Furthermore, Nintendo has explored the potential of its characters in the world of fashion and apparel. The company has partnered with fashion designers and brands to create lines of clothing and accessories featuring Nintendo’s iconic characters. This has allowed the company to tap into new markets and reach new audiences, further expanding its influence and impact in the global entertainment industry.

The Nintendo We Know and Love: Gaming Division

Key takeaway: Nintendo is a diverse company with ventures in gaming, theme parks, health and wellness, fashion and apparel, and more. Its gaming division is known for innovative hardware and software offerings, including iconic franchises such as Mario, Zelda, and Pokémon. Nintendo also has a strong commitment to accessibility, diversity, and inclusion, as well as environmental sustainability. As the gaming industry continues to evolve, Nintendo must continue to innovate and adapt to changing trends and technologies to remain competitive and successful in the future.


Nintendo is known for its innovative gaming hardware, and the company’s consoles have been a cornerstone of its success. The following is a timeline of some of the most iconic Nintendo consoles, from the past to the present:

Nintendo Consoles: A Timeline of Innovation

  • Nintendo Entertainment System (NES): Released in 1985, the NES was Nintendo’s first major console and introduced classic franchises such as Super Mario Bros. and The Legend of Zelda.
  • Super Nintendo Entertainment System (SNES): Released in 1991, the SNES was a technological leap forward from its predecessor, with improved graphics and sound capabilities. It also introduced beloved franchises like Star Fox and The Legend of Zelda: A Link to the Past.
  • Nintendo 64: Released in 1996, the Nintendo 64 was the first console to incorporate 3D graphics, and it featured iconic games such as Super Mario 64 and The Legend of Zelda: Ocarina of Time.
  • GameCube: Released in 2001, the GameCube was known for its unique design and its exclusive franchises, including Super Smash Bros. and the Animal Crossing series.
  • Wii: Released in 2006, the Wii was a revolutionary console that introduced motion controls and became the best-selling console of its generation. It featured popular games such as Super Mario Galaxy and Wii Sports.
  • Wii U: Released in 2012, the Wii U was a successor to the Wii and featured an innovative GamePad controller that allowed for unique gameplay experiences. It included games such as Super Mario 3D World and The Legend of Zelda: Breath of the Wild.
  • Nintendo Switch: Released in 2017, the Switch is a hybrid console that can be played both as a traditional home console and as a portable device. It has been a commercial success and has featured popular games such as The Legend of Zelda: Breath of the Wild and Super Mario Odyssey.

Accessories and Peripherals

In addition to its consoles, Nintendo has also produced a variety of accessories and peripherals to enhance the gaming experience. These include:

  • controllers: Nintendo has produced various versions of its iconic controller, including the Classic Controller, the GameCube Controller, and the Wii U GamePad.
  • Accessories for the Switch: Nintendo has released accessories such as the Joy-Con Controllers, which can be used in handheld mode, and the Switch Pro Controller, which is designed for use with TV mode.
  • Nintendo Labo: This line of interactive cardboard accessories allows players to create and play games using the Switch.

The Switch and the Future of Nintendo Hardware

The Nintendo Switch has been a commercial success and has helped to reinvigorate the company’s hardware division. Nintendo has continued to support the Switch with new releases and updates, and the console’s unique design and innovative features have helped to keep it relevant in a competitive market. The future of Nintendo hardware looks bright, with rumors of a potential Switch Pro model and potential new hardware projects in development.


Nintendo’s software division is the heart of the company, responsible for creating some of the most beloved and iconic video games of all time. The software division encompasses a wide range of games and franchises, each with its own unique style and gameplay mechanics. Here are some of the most notable software offerings from Nintendo:

The Legend of Zelda

The Legend of Zelda is one of Nintendo’s flagship franchises, spanning numerous console and handheld systems since its debut in 1986. The series follows the adventures of Link, a young hero who must save the kingdom of Hyrule from darkness and evil. The games typically involve puzzle-solving, exploration, and combat, with a strong emphasis on storytelling and character development.

Mario and His Many Adventures

Mario is arguably Nintendo’s most recognizable character, having first appeared in the 1981 game Donkey Kong. Since then, Mario has gone on to star in numerous platformers, sports games, and racing games, as well as crossover titles with other popular franchises like The Legend of Zelda and Sonic the Hedgehog. Mario’s games are known for their bright, colorful graphics, catchy music, and tight, challenging gameplay.

Pokémon: A Global Phenomenon

Pokémon is a multimedia franchise that includes video games, trading card games, and anime television shows. The video games, which first debuted in 1996, task players with capturing and battling various creatures called “Pokémon” in order to become the ultimate Pokémon Master. The franchise has since spawned numerous spin-off games and expansions, as well as a massive fan community that spans the globe.

The Nintendo eShop and Digital Distribution

A Platform for Indie Developers

The Nintendo eShop serves as a platform for indie developers to showcase their creativity and innovation, offering gamers a diverse range of unique and independently developed games. This digital marketplace supports a thriving community of indie developers, providing them with the opportunity to reach a wider audience and gain recognition for their work. By offering a dedicated space for indie games, Nintendo encourages the growth and development of the indie game scene, enriching the gaming experience for players worldwide.

Downloadable Content and Season Passes

Downloadable content (DLC) and season passes play a significant role in Nintendo’s digital distribution strategy. These additional content packs offer players the chance to extend their gaming experience, providing new challenges, levels, characters, and other in-game items. Season passes, in particular, offer a bundled package of DLC, often at a discounted price, encouraging players to invest in the future of their favorite games. By offering DLC and season passes, Nintendo fosters a more dynamic and engaging gaming environment, keeping players invested in their games long after release.

The Future of Digital Gaming on Nintendo Consoles

As digital distribution continues to reshape the gaming industry, Nintendo remains at the forefront of this evolution. By focusing on the Nintendo eShop and embracing the potential of digital content, the company is well-positioned to adapt to the changing landscape of gaming. This forward-thinking approach ensures that Nintendo’s consoles will remain relevant and competitive in the years to come, offering gamers an enhanced and evolving digital gaming experience.

Nintendo’s Other Business Ventures

Nintendo of America

Marketing and Localization

Nintendo of America plays a crucial role in the global marketing and localization of Nintendo products. The company’s primary objective is to ensure that Nintendo’s products are tailored to the American market, which includes translating software, adapting games for regional differences, and managing the release of new products.

Partnerships with American Companies

Nintendo of America has formed several strategic partnerships with American companies to enhance its product offerings and expand its reach. One such partnership is with Universal Studios, which has led to the creation of Nintendo-themed attractions at Universal Studios theme parks. Another partnership is with Apple, which has resulted in the release of Nintendo games on the Apple App Store.

The Impact of Nintendo on American Culture

Nintendo of America has had a significant impact on American culture, particularly in the gaming industry. The company’s iconic products, such as the Nintendo Entertainment System and the Super Mario franchise, have become cultural icons that have influenced generations of gamers. Additionally, Nintendo’s commitment to family-friendly gaming has helped to make gaming a more accessible and inclusive form of entertainment.

Nintendo’s Foray into Mobile Gaming

Super Mario Run and the Mario Bros. App

In 2016, Nintendo made its official entry into the mobile gaming market with the release of Super Mario Run, a side-scrolling endless runner game featuring the iconic plumber character, Mario. The game was made available exclusively for iOS devices and marked Nintendo’s first venture into the mobile gaming industry. The game was well-received by fans and critics alike, with praise directed towards its intuitive gameplay, crisp graphics, and seamless integration of the popular character into a mobile gaming environment.

Subsequently, in 2019, Nintendo released the Mario Bros. App, a mobile game that aimed to cater to a wider audience by offering a more casual gaming experience. The game incorporated various mini-games, including a version of the classic arcade game, “Mario Bros.,” and was available for both iOS and Android devices. Although the game received mixed reviews, it represented another step in Nintendo’s foray into the mobile gaming market.

Animal Crossing: Pocket Camp and Other Mobile Titles

In addition to Super Mario Run and the Mario Bros. App, Nintendo has also released other mobile games, such as Animal Crossing: Pocket Camp. This game is a spin-off of the popular Animal Crossing series and was released in 2017 for iOS and Android devices. Players can create their own campsite, interact with in-game characters, and engage in various activities such as fishing and bug catching. The game has been well-received for its engaging gameplay, high-quality graphics, and strong connection to the Animal Crossing franchise.

The Future of Nintendo Mobile Games

Nintendo’s initial venture into mobile gaming was met with skepticism from some quarters, given the company’s traditionally conservative approach to embracing new technologies. However, the success of Super Mario Run and the Mario Bros. App, along with the release of other mobile titles, has demonstrated Nintendo’s commitment to exploring new avenues for growth and expansion. The company has indicated its intention to continue developing mobile games, with a focus on leveraging its vast library of intellectual property and creating unique gaming experiences that appeal to both long-time fans and new audiences alike. As Nintendo continues to navigate the rapidly evolving mobile gaming landscape, it remains to be seen how the company will shape its future offerings and solidify its position in this burgeoning market.

Nintendo’s Strategic Partnerships

DeNA: A Collaboration for Mobile Gaming

In 2015, Nintendo entered into a strategic partnership with DeNA, a leading mobile gaming company, to jointly develop and distribute mobile games based on Nintendo’s popular intellectual property. This partnership allowed Nintendo to expand its reach into the mobile gaming market, which had previously been untapped by the company. The partnership has resulted in the development of several successful mobile games, including “Miitomo,” “Super Mario Run,” and “Animal Crossing: Pocket Camp.”

The Pokémon Company: A Joint Venture

Nintendo is also a part of a joint venture with The Pokémon Company, which was established in 1998. The Pokémon Company is responsible for the development and management of the Pokémon franchise, which includes video games, trading card games, and a popular animated television series. The joint venture allows Nintendo to continue to benefit from the success of the Pokémon franchise, while also sharing the costs and risks associated with its development and management.

Other Strategic Alliances and Investments

In addition to its partnerships with DeNA and The Pokémon Company, Nintendo has also entered into strategic alliances and investments in other companies to expand its business ventures. For example, in 2018, Nintendo invested in a startup called “Nin Nin Game,” which is developing a mobile game based on Nintendo’s “Ninja Gaiden” franchise. This investment demonstrates Nintendo’s commitment to expanding its reach into the mobile gaming market and partnering with other companies to develop new and innovative gaming experiences.

Nintendo’s Impact on the Gaming Industry and Beyond

The Influence of Nintendo on Popular Culture

Iconic Characters and Memorable Moments

Nintendo has created numerous iconic characters that have left an indelible mark on popular culture. The Mario franchise, in particular, has spawned countless games, movies, and merchandise, making it one of the most recognizable and beloved franchises in the world.

The Rise of Platformers and Collectathon Games

Nintendo’s influence on the gaming industry extends beyond its iconic characters. The company pioneered the platformer genre with games like Super Mario Bros., which popularized the genre and set the standard for many games that followed. Additionally, the company’s collectathon games, such as the Kirby series and Donkey Kong Country, have also left a lasting impact on the industry.

The Importance of Nintendo in Gaming History

Nintendo’s contributions to the gaming industry are significant and far-reaching. The company’s focus on accessible, family-friendly games has helped to make gaming a mainstream entertainment option. Additionally, Nintendo’s willingness to experiment with new technologies and gameplay mechanics has helped to push the industry forward and inspire innovation in other companies.

Overall, Nintendo’s influence on popular culture and the gaming industry cannot be overstated. The company’s unique blend of innovation, creativity, and accessibility has made it a beloved and influential force in the world of entertainment.

Nintendo’s Responsibility and Commitment to Social Issues

Accessibility in Gaming

Nintendo has always been committed to making its products accessible to everyone, regardless of their physical or cognitive abilities. The company has implemented various features in its consoles and games to make them more accessible to people with disabilities. For example, the Nintendo Switch has a number of accessibility settings that allow players to customize the controls to their needs, such as adjusting the button layout, enabling captions, and increasing the text size.

Diversity and Inclusion in the Workplace

Nintendo recognizes the importance of diversity and inclusion in the workplace and has taken steps to foster a more inclusive culture. The company has implemented a number of initiatives to promote diversity and inclusion, such as offering employee resource groups, hosting diversity training sessions, and creating a diversity and inclusion council. Nintendo also partners with organizations that promote diversity and inclusion in the gaming industry, such as the Global Game Jam, which encourages diverse perspectives in game development.

Environmental Initiatives and Sustainability

Nintendo is committed to reducing its environmental impact and promoting sustainability. The company has implemented a number of initiatives to reduce its carbon footprint, such as using renewable energy sources and reducing waste. Nintendo also participates in the EPA’s Green Power Partnership, which helps companies transition to renewable energy sources. Additionally, Nintendo has implemented a recycling program for its products and packaging, and has established partnerships with organizations that promote sustainability in the gaming industry.

The Future of Nintendo: Challenges and Opportunities

Competition from Other Gaming Giants

As the gaming industry continues to evolve, Nintendo faces increasing competition from other gaming giants such as Sony and Microsoft. These companies have established themselves as major players in the industry, offering a wide range of products and services that cater to different segments of the market. In order to remain competitive, Nintendo must continue to innovate and differentiate itself from its rivals.

Adapting to the Changing Landscape of Gaming

The gaming landscape is constantly changing, with new technologies and platforms emerging all the time. In order to stay ahead of the curve, Nintendo must be willing to adapt to these changes and embrace new technologies and trends. This may involve developing new games and platforms, as well as exploring new business models and revenue streams.

The Next Generation of Consoles and Innovations

As the market for gaming consoles becomes increasingly competitive, Nintendo must continue to innovate and push the boundaries of what is possible. This may involve developing new hardware and software technologies, as well as exploring new areas such as virtual reality and augmented reality. By staying at the forefront of these developments, Nintendo can ensure that it remains a leader in the gaming industry for years to come.


1. What is Nintendo?

Nintendo is a multinational consumer electronics and video game company headquartered in Kyoto, Japan. The company was founded in 1889 as a playing card manufacturer and has since expanded into various industries such as video game consoles, mobile gaming, and entertainment.

2. What products does Nintendo offer?

Nintendo offers a wide range of products, including video game consoles (such as the Nintendo Switch), mobile games, handheld game consoles (such as the Nintendo 3DS), home video game systems (such as the Nintendo Wii), and game software. The company also produces other consumer electronics such as digital cameras and printers.

3. What is the Nintendo Switch?

The Nintendo Switch is a hybrid video game console that can be played both as a home console and as a portable device. It was released in 2017 and has been a commercial success for Nintendo. The Switch allows players to switch between playing games on a TV and playing games on the go using its built-in display and battery.

4. What is the history of Nintendo?

Nintendo was founded in 1889 by Fusajiro Yamauchi as a playing card manufacturer. Over the years, the company expanded into various industries such as toys, arcade games, and home video game systems. In the 1990s, Nintendo released the Nintendo 64, a popular video game console, and the Game Boy, a successful handheld game console. In recent years, Nintendo has continued to innovate with products such as the Nintendo Switch and mobile games.

5. What is Nintendo’s business model?

Nintendo’s business model is based on selling hardware and software products directly to consumers. The company also generates revenue through licensing its intellectual property to third-party developers and through the sale of digital content such as downloadable games and virtual items. Additionally, Nintendo has a strong focus on creating unique and innovative gaming experiences that appeal to a wide range of players.

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